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Throughout my career, I’ve had the opportunity to develop packaging for major licensed brands including Disney, Warner Bros., Nintendo, DreamWorks, Sanrio, Peanuts, Dr. Seuss, NFL, MLB and Harley-Davidson. My experience ranges from adapting complex brand guidelines to creating custom dielines and packaging structures, including new formats for Yahtzee and other game brands.

This experience expanded into freelance packaging for consumer and wellness brands, including Colson Health’s Boobie Brands, where I developed clean, modern packaging while navigating FDA requirements for products sold through Target, Walmart, Buy Buy Baby and online.

For Alpha Paw, (E-Commerce Packaging) I designed packaging across multiple pet wellness and care categories, including supplements, medicated grooming, dental care and everyday health products. Developed specifically for online sales, the packaging needed to communicate benefits quickly, create clear differentiation between products, and build a cohesive, recognizable brand system across a growing portfolio.